Wednesday, July 7, 2010

How Does Television Syndication Work

How does television syndication work? Syndication is just a fancy word for the distribution and selling of TV programs to TV stations around the country and the world. There are several different kinds of syndication: first-run syndication, second-run syndication, off-network syndication, public broadcasting syndication and barter syndication. This article explains how does television syndication work.

How does television syndication work: First Run Syndication � First run syndication programs are programs that are broadcast for the first time as a syndicated program. This can be to any TV station anywhere in the world. The primary difference between selling a program to a network and first-run syndications is when the show is aired. Networks will air a program on all of their affiliate stations at the same time on the same day of the week. First run syndicated shows may run at different times on different stations.

How does television syndication work: Second Run Syndication � Second run syndication usually refers to a network show being run in syndication during the same season that it is being shown on the network stations except it is running on an local network or independent station. A good example is WB�s Charmed that airs on Sunday night on WB but airs as a second-run syndicated program on the following Tuesday night on TNT.

How does television syndication work: Off Network Syndication � Off network syndication is selling a show that originally was bought by a national network. The most common forms are strip syndication and weekly syndication. In strip syndication an entire series is shown five days a week. A good example is Law & Order on TNT. Weekly syndication means the show is shown once a week instead of daily. Shows that didn�t have enough episodes in their original run for strip syndication are frequently shown as weekly programs.

How does television syndication work: Public Broadcasting Syndication � Public broadcasting syndication is strictly for PBS network affiliates and independents. Since these stations offer a completely different type of programming than the rest of the TV stations, a group of productions companies exist to meet their programming needs.

How does television syndication work: Barter Syndication � Barter syndication is where the advertising time slots on a program are sold before it is provided to the local stations. The production company may get all or part of the advertising revenue. Sometimes they split the revenue with the station that broadcasts the show. I hope this article provided an answer to the question, how does television syndication work?

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