Sunday, December 27, 2009

Watch Television Commercials

In years past, it used to be that when a television announcer said, "We�ll now pause for a word from our sponsor," everyone rushed to the kitchen. But no more. Some people like nothing better than to watch television commercials. In fact, there are so many people who like to watch television commercials that web sites are now devoted to them.

Part of this trend is due to the fact that many commercials are just downright entertaining. So being able to watch television commercials without being interrupted by programming has become fun.

For example, one web site that appeals to people who want to watch television commercials is loaded with funny Super Bowl advertising from 1998 to 2005. Every year Super Bowl advertisers try to outdo one another to create the most entertaining commercial. In fact, the competition takes on a mini-Super Bowl of its own.

There are some experts who question this trend. They feel that people who just watch television commercials for their entertainment value end up being unable to remember what the advertising is supposed to be selling. As a result, sometimes the most entertaining commercials are the ones that rank lowest in product recall.

Of course, Super Bowl advertising is not the only source of viewing by those who like to watch television commercials. There are a number of sites that include hundreds of commercials going back for several decades. They are even organized by subject or advertiser.

Then again, there is a more serious reason to explain why some people want to watch television commercials. It has nothing to do with entertainment. It has everything to do with culture.

If you really want to get a good idea of a country�s culture watch television commercials broadcast within that country. You may not understand the language but for many commercials, this is not essential. As someone once said, "Pictures are worth a thousand words."

Education is another reason to watch television commercials. Beginning writers can learn what to do and not to do when they watch television commercials. Even the bad ones have something to teach.

Although it may seem absurd to just watch television commercials, there are many good reasons for doing so. But watch out. You could find yourself obsessed with going on the Internet to watch television commercials and miss all of today�s programming. And that means you won�t be seeing any current commercials until they�re old enough to be archived on a web site.

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