Sunday, October 25, 2009

Television Commercial Script

What constitute a good television commercial script? A good television commercial script will convince the viewer that they want whatever it is that the commercial is promoting. Creating that mindset can be accomplished in several different ways. The message can be serious, funny, friendly, confrontational or sad just so long as it has the desired effect on the majority of the viewers. Remember the purpose of a commercial is to create a brand name, introduce a new product or sell more of an existing product.

Put people in your television commercial script. If people see other people that they can relate to using a product or participating in an activity, they will be more likely to see themselves doing the same thing. If they can visualize themselves doing something, it is a fairly short step to actually doing it.

Carefully plan the video portion of your television commercial script. If you are promoting a single product, it is not a problem. If you are promoting a toy store for example, pick one or two items to feature. Then get a child to play with each of the items you picked. Remember you have between 30 and 60 seconds to get your message across to the viewer. With the toy store, no matter what you say, you want the image to be of a child having fun with the featured toy. It is also a good idea to put the name of the toy or the store in text on the screen. That way even if the viewer isn�t listening they will make the mental association that �featured toy� equals kids having fun or �your Store� is the place to get toys the kids will enjoy.

The audio portion of your television commercial script must be shorter than the time you bought. Use verbal headlines. You have to get the viewer�s attention. Use as few words as possible to convey your message. Always tell the viewer what you are advertising (the name of the product or the name of your business) so they know what is going on even if they are not watching at the moment.

The audio and video on your television commercial script must match. To continue the toy store example, the audio needs to tell them about the toys the children are playing with or if you are advertising your toy store, tell them that you can get all of these toys here and maybe at great prices or whatever.

Don�t forget to tell the viewer exactly what you want them to do as part of your television commercial script. If you want them to buy a specific product, say �Get this product� or if you want them to come to your store, say �Hurry on into the store and get your toys before the supply runs out�. If you follow these simple guidelines, your television commercial script should be successful.

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